Altra Fitness Games on Cadoo
Altra is an athletic apparel and footwear brand. On Cadoo, Altra can turn workouts into marketing: host verified fitness games under the Altra name, dress every camera-verified workout in a custom Altra skin, and let players stake money, sweat, and share proof-of-work videos. Every verified rep becomes Altra marketing — more engagement with the people who wear it, less churn, more repeat.
Workouts In. Marketing Out. — The Altra Flywheel
Cadoo drives engagement instead of just measuring it, through a five-turn flywheel:
- Your brand. Altra brings the audience that already loves to move.
- Branded games. Host verified fitness games under the Altra name — free onboarding games or staked money games.
- Verified UGC. Every camera-verified workout becomes a shareable skinned video wearing the Altra mark.
- Reach & proof. Players post their receipts — Altra rides real proof-of-work, not ads.
- Sales & retention. More engagement, less churn, more repeat — and the loop spins again.
What a Altra Game Looks Like
A Altra game is a Cadoo challenge with Altra behind it. Pick the activity and goal, run it free to drive sign-ups or add a prize pool to raise the stakes, and skin the whole experience in Altra colors. Players hit their goal and get paid; miss it and their stake goes to the finishers. Reps are verified by CadooVision's AI camera check and steps and distance by Apple Health or Google Health Connect — so the results are real, and so is the marketing.
Altra Gear, In The Game
Every Altra customer is already someone who trains. A Altra game turns those workouts into branded content and repeat engagement — and rewards the community that reps in Altra.
Frequently Asked Questions
What is a Altra game on Cadoo?
It is a camera-verified fitness game hosted under the Altra name, with optional custom Altra skins and prize pools. Players stake on a goal, get paid for finishing, and share skinned proof-of-work videos.
Does Altra have games on Cadoo yet?
This is the home for Altra games and skins on Cadoo. As branded Altra games go live, they will appear here.
How do players win money?
Players stake money on a fitness goal, and CadooVision verifies the work. Hit the goal and you get paid from the pot; miss it and your stake goes to the players who finished.
How can Altra host a game?
Any brand can host a game or add a prize pool. See how to host a fitness game, or put your brand in the game.
Altra games and skins are coming to Cadoo. Follow Altra at altrarunning.com. For the Altra team: host branded games on Cadoo and turn every workout into marketing that sweats.
