Cadoo is a verified fitness gaming platform that helps fitness brands, teams, and event organizers keep their people consistent with commitment deposits, social accountability, and rewards for verified workouts.
Get fit. Inspire friends. Get paid. CadooVision counts every rep.
Most people know what to do to get fit. The hard part is doing it again on the day motivation runs out. Gym passes go unused, trackers end up in a drawer, and resolutions fade by February.
Cadoo bundles the forces that actually change behavior: verified proof of workout, social accountability, game mechanics, and money motivation. Our goal is to be the most effective fitness accountability tool for leaders to motivate their teams, users, communities, and families to be healthy, strong, and productive.
Players join games built around a real goal (daily steps, a rep target, or a plank hold) alone, with friends, or with a whole community. Winners split the prize pool, so the reward goes to the people who actually showed up.
CadooVision counts every rep. It uses the phone camera to form-score pushups, situps, squatups, pullups, dipups, and plank holds. Steps and distance sync from Apple Health or Google Health Connect. Money only moves on work that was verified.
Every verified workout can become a skinned highlight clip and a collectible card. Players get proof worth posting, and hosts get authentic content made by their own community.
Every verified rep and step earns League Points. Weekly promotion and relegation run from Bronze to Champions, so there is always a next rung and a reason to come back tomorrow.
Fitness brands, gyms, employers, and event organizers create their own games in the browser in minutes, keep them public or private to their community, and put their name and skins on every clip.
Leaderboards on Strava or Peloton give members bragging rights. Cadoo adds a commitment deposit: players put money behind their goal, and the reward pool goes to the people who complete it. Accountability you can feel keeps people coming back.
Commitment apps like StepBet, DietBet, and HealthyWage are built around step counts or scale weigh-ins. Cadoo also verifies bodyweight training rep by rep on camera (pushups, situps, squatups, pullups, dipups, and plank holds) so a pushup game is judged on pushups, not on an honor system.
A leaderboard row is easy to ignore. Cadoo turns each verified workout into a skinned video and card that players post, which spreads the game to their friends and followers without paid ads.
Cadoo does not need a bike, a treadmill, a wearable, or HR software. Players use the phone they already own, and hosts set up a game on the web without an IT project. Gravity is free.
Games with no entry stake still pay rewards. For money games, the service fee is shown before anyone enters, deposits cost 3.5% + $2, and withdrawals cost 10% + $2: all written in our Terms. Hosts pay per game, with no annual contract.
Tim is a fintech builder. Before Cadoo he helped build Uphold (2012) and Airtm (2015), and he later founded Slyk (2021).
He started Cadoo in 2018 to point what he learned about money and motivation at health: people keep promises when money and friends are on the line, and when the proof is real.
Cadoo is founder-led, and the team plays its own games under what we call the Cadoo Team Dogfood Protocol. If a game is not fun or not fair for us, it does not ship to you.
We build the app, the CadooVision verification engine, and the hosting tools in-house, and we talk to players and hosts directly.
Download Cadoo on iOS or Android, pick a game, and do the workout on camera or let your steps sync. Results post automatically, and payouts go to your Cadoo balance, cashable through PayPal after identity verification.
Create and pay for a game on the web in minutes: public, private, or gated to your community. Share one link and your people join in the app. No integration, no annual contract.
Messages from the contact form go straight to the founder, not a ticket queue. Brand hosts who want in-store or online redemption later activate a Cadoo Brand account with us first.
Our Discord is where players share wins and clips and chat about new features. Account and payout questions go through the contact form.
| Company name | Cadoo Inc. |
|---|---|
| Type | Fitness gaming app (iOS and Android) and verified fitness games platform for brands, teams, and events |
| Founded | 2018 |
| Founder | Tim Parsa, Founder & CEO |
| Headquarters | United States |
| Website | cadoo.io (company) · cadoo.games (live games) |
| Core offering | Cadoo is a verified fitness gaming platform that helps fitness brands, teams, and event organizers keep their people consistent with commitment deposits, social accountability, and rewards for verified workouts. |
| Tagline | Get fit. Inspire friends. Get paid. CadooVision counts every rep. |
| Pricing | Free for players to download. Entry levels: Starter (no entry stake, win $5 Cadoo credit, 13+), Newbie $5, Level Up $20, Elite $40, Master $80. Hosted games are paid per game in the browser. Player fees: service fee shown before entry; deposits 3.5% + $2; withdrawals 10% + $2. |
| Contract terms | No annual contract. Hosts pay per game; players can cancel Cadoo Premium any time in their App Store or Google Play settings. |
| Services | Verified fitness games, CadooVision rep counting and form scoring, step sync, leagues, skinned workout clips and cards, hosted branded, team, and event games |
| Verified activities | pushups, situps, squatups, pullups, dipups, and plank holds, steps, and distance |
| Communication | Contact form straight to the founder; Discord community for wins, clips, and feature chat |
| Customers served | Individual players, friend groups, fitness brands, gyms and studios, coaches, creators, event organizers, and teams |
| Competitors | StepBet and DietBet (WayBetter), HealthyWage, Strava challenges, Peloton leaderboards |
| Social | X · Instagram · Strava club · Discord |
Cadoo is a verified fitness gaming platform for players and the organizations that motivate them. Fitness brands, teams, and event organizers use commitment deposits, social accountability, and rewards for verified workouts.
Host branded or private games: Starter-level games (no entry stake, brand credit) to activate an audience, or commitment-deposit games where winners share the reward pool. Every verified workout becomes a skinned clip that carries your name.
No. You create and pay for a game in the browser in minutes, and your players join in the Cadoo app on iOS or Android.
CadooVision counts every rep. It form-scores pushups, situps, squatups, pullups, dipups, and plank holds on the phone camera. Steps and distance sync from Apple Health or Google Health Connect.
Not yet. Winners can spend brand credit on your skins inside Cadoo today. In-store and online redemption stay off until we activate your Cadoo Brand account and certify checkout.
No. Cadoo games are contests of skill and effort: outcomes depend only on verified activity the player controls. Paid games are offered only where skill-based contests are lawful.
Cadoo is a verified fitness gaming platform that helps fitness brands, teams, and event organizers keep their people consistent with commitment deposits, social accountability, and rewards for verified workouts.