Fitness requires commitment.
It is hard to set and reach fitness goals.
To get motivated takes work, people struggle knowing where to start and what to work towards.
Most people lack motivation.
Fitness is so much more than lifting or running. Fitness requires a mindset of pushing yourself and striving for improvement.
People need accountability.
In order to reach your fitness goals, one way or another you need to hold yourself accountable. Cadoo makes sure of this when you join a challenge.