Issue No. 340 of Fitt Insider spotlighted the demographic every fitness brand is chasing: young consumers represent 36% of US adults but drive 41% of the nation's $500B annual wellness spend, per data the issue cites from McKinsey. The catch — they aren't waiting for better wellness, they're building it, and they reward brands that deliver results, personalization, and cultural relevance.
Those are exactly the levers Cadoo pulls for fitness brands. Discounts don't win this generation. Experiences do.
Young members want outcomes and belonging
The issue showed brands racing to meet that expectation:
- CrossFit partnered with metabolic health company Levels for nutrition coaching, per the issue — pairing hard training with measurable results.
- GymNation earned FastCo "Brands That Matter" honors and doubled down on GCC expansion, per Fitt Insider.
- Former footballer Fernando Torres's boutique concept SpAce by Nine Fitness added funding, per the issue, betting on brand-led, culturally resonant fitness.
These are industry references, not Cadoo partners. But the signal is consistent: this generation pays for fitness that produces outcomes and feels like culture.
Games are how you deliver both
Cadoo turns a workout into something young members actually want to do: a social competition with real stakes. Members bet money with friends on reaching fitness goals, so the motivation is intrinsic — friends, competition, and money on the line, not a willpower lecture. That's the cultural relevance this issue says the generation is buying.
And it produces the results they demand. Cadoo-verified workouts confirm the effort — the camera counts reps only. Steps and distance come from Apple Health or Google Health Connect — so progress is measurable, not aspirational. Recurring challenges keep members consistent between visits, the stretch where young members' enthusiasm usually fades.
Members market your brand for you
Cultural relevance spreads through sharing, and Cadoo is built for it. Every finished challenge can produce a skinned, shareable video branded to your studio or app. When a member posts their win, they're recruiting friends and marketing your brand to the exact audience this issue says is hardest to reach — better-ROI marketing than any paid campaign aimed at Gen Z.
The engagement engine for the next generation
Whether you run a CrossFit box, a boutique studio, or a training app, Cadoo layers stakes-backed competition onto the workouts your members already do — lifting retention and turning young members into advocates. On our roadmap (not live yet), winnings could convert into credit or perks at your brand, tying wins back to your revenue. See it at cadoo.games/brands or reach the team at Tim@cadoo.io.
Frequently asked questions
Why do games appeal to Gen Z and millennial members?
This issue notes younger consumers want results, personalization, and cultural relevance. Cadoo delivers all three by turning workouts into social competition with real stakes — intrinsic motivation that feels like culture, plus verified progress they can actually see and share.
How does Cadoo prove results, not just activity?
Cadoo-verified workouts confirm the effort. The camera counts reps for supported movements, and steps and distance come from Apple Health or Google Health Connect. That gives young members measurable progress and gives operators real engagement data.
How does Cadoo help a brand reach new young members?
Every completed challenge can produce a skinned, shareable video branded to your studio or app. When members post their wins, they market your brand to their peers organically — a better-ROI way to reach Gen Z than paid ads.
Can members redeem winnings at my brand?
Redeeming winnings for credit or perks at a partner brand is on our roadmap and not live yet. Today, Cadoo's value is higher engagement, stronger retention, and shareable branded content members create for you.
