New Balance Fitness Games on Cadoo
New Balance is an athletic apparel and footwear brand. On Cadoo, New Balance can turn workouts into marketing: host verified fitness games under the New Balance name, dress every camera-verified workout in a custom New Balance skin, and let players stake money, sweat, and share proof-of-work videos. Every verified rep becomes New Balance marketing — more engagement with the people who wear it, less churn, more repeat.
Workouts In. Marketing Out. — The New Balance Flywheel
Cadoo drives engagement instead of just measuring it, through a five-turn flywheel:
- Your brand. New Balance brings the audience that already loves to move.
- Branded games. Host verified fitness games under the New Balance name — free onboarding games or staked money games.
- Verified UGC. Every camera-verified workout becomes a shareable skinned video wearing the New Balance mark.
- Reach & proof. Players post their receipts — New Balance rides real proof-of-work, not ads.
- Sales & retention. More engagement, less churn, more repeat — and the loop spins again.
What a New Balance Game Looks Like
A New Balance game is a Cadoo challenge with New Balance behind it. Pick the activity and goal, run it free to drive sign-ups or add a prize pool to raise the stakes, and skin the whole experience in New Balance colors. Players hit their goal and get paid; miss it and their stake goes to the finishers. Reps are verified by CadooVision's AI camera check and steps and distance by Apple Health or Google Health Connect — so the results are real, and so is the marketing.
New Balance Gear, In The Game
Every New Balance customer is already someone who trains. A New Balance game turns those workouts into branded content and repeat engagement — and rewards the community that reps in New Balance.
Frequently Asked Questions
What is a New Balance game on Cadoo?
It is a camera-verified fitness game hosted under the New Balance name, with optional custom New Balance skins and prize pools. Players stake on a goal, get paid for finishing, and share skinned proof-of-work videos.
Does New Balance have games on Cadoo yet?
This is the home for New Balance games and skins on Cadoo. As branded New Balance games go live, they will appear here.
How do players win money?
Players stake money on a fitness goal, and CadooVision verifies the work. Hit the goal and you get paid from the pot; miss it and your stake goes to the players who finished.
How can New Balance host a game?
Any brand can host a game or add a prize pool. See how to host a fitness game, or put your brand in the game.
New Balance games and skins are coming to Cadoo. Follow New Balance at newbalance.com. For the New Balance team: host branded games on Cadoo and turn every workout into marketing that sweats.
