Under Armour Fitness Games on Cadoo

Under Armour Fitness Games on Cadoo

Under Armour is an athletic apparel and footwear brand. On Cadoo, Under Armour can turn workouts into marketing: host verified fitness games under the Under Armour name, dress every camera-verified workout in a custom Under Armour skin, and let players stake money, sweat, and share proof-of-work videos. Every verified rep becomes Under Armour marketing — more engagement with the people who wear it, less churn, more repeat.

Workouts In. Marketing Out. — The Under Armour Flywheel

Cadoo drives engagement instead of just measuring it, through a five-turn flywheel:

• Your brand. Under Armour brings the audience that already loves to move.
• Branded games. Host verified fitness games under the Under Armour name — free onboarding games or staked money games.
• Verified UGC. Every camera-verified workout becomes a shareable skinned video wearing the Under Armour mark.
• Reach & proof. Players post their receipts — Under Armour rides real proof-of-work, not ads.
• Sales & retention. More engagement, less churn, more repeat — and the loop spins again.

What a Under Armour Game Looks Like

A Under Armour game is a Cadoo challenge with Under Armour behind it. Pick the activity and goal, run it free to drive sign-ups or add a prize pool to raise the stakes, and skin the whole experience in Under Armour colors. Players hit their goal and get paid; miss it and their stake goes to the finishers. Reps are verified by CadooVision's AI camera check and steps and distance by Apple Health or Google Health Connect — so the results are real, and so is the marketing.

Under Armour Gear, In The Game

Every Under Armour customer is already someone who trains. A Under Armour game turns those workouts into branded content and repeat engagement — and rewards the community that reps in Under Armour.

Frequently Asked Questions

What is a Under Armour game on Cadoo?

It is a camera-verified fitness game hosted under the Under Armour name, with optional custom Under Armour skins and prize pools. Players stake on a goal, get paid for finishing, and share skinned proof-of-work videos.

Does Under Armour have games on Cadoo yet?

This is the home for Under Armour games and skins on Cadoo. As branded Under Armour games go live, they will appear here.

How do players win money?

Players stake money on a fitness goal, and CadooVision verifies the work. Hit the goal and you get paid from the pot; miss it and your stake goes to the players who finished.

How can Under Armour host a game?

Any brand can host a game or add a prize pool. See how to host a fitness game, or put your brand in the game.

Under Armour games and skins are coming to Cadoo. Follow Under Armour at underarmour.com. For the Under Armour team: host branded games on Cadoo and turn every workout into marketing that sweats.