Issue No. 379 of Fitt Insider tracked how supplement brands are shapeshifting into gummies, strips, liquids, and patches. The reason is not chemistry. It is behavior. As the issue put it, unique formats help consumers stick with their supplements, driving adherence and overcoming optimization burnout.
Swap supplements for workouts and the same law holds. If the experience is enjoyable, people keep going. If it feels like a chore, they quit. That is the insight fitness brands can borrow, and the one Cadoo is built around.
Adherence is an experience problem
The issue's supplement story is really a story about habits. Brands are competing on how enjoyable the daily ritual feels, because a product that gets used beats a product that sits in the cabinet. Grüns, cited in the issue, turned greens into a treat people actually take.
Fitness has the exact same failure mode. A great program that feels like a grind gets abandoned. The winning move is to make showing up fun, social, and worth repeating.
Capital is flowing to fitness that keeps people
The issue's Money Moves showed investors betting on operators built for ongoing engagement:
- Indian fitness operator Cult.fit raised roughly $47M in a round led by Temasek, per the issue.
- North American circuit Pro Padel League secured $15M in a Series A, per Fitt Insider, riding the social racket-sports boom.
In News and Notes, Les Mills and Life Fitness announced a content-and-equipment partnership, per the issue, pairing engaging classes with the hardware to deliver them. The pattern: brands that make movement enjoyable earn the repeat.
Cadoo makes the workout the fun part
Cadoo Games turns adherence into a game. Members bet money with friends on reaching fitness goals, so consistency comes from friendly competition and real stakes rather than discipline alone. Recurring challenges keep the ritual going between visits, and finishing feels like a win, not a duty.
The fun is also branded and measurable. Cadoo-verified workouts confirm the effort: the camera counts reps only. Steps and distance come from Apple Health or Google Health Connect. Every finished challenge can become a skinned, shareable video, so the enjoyable moment doubles as marketing your members create for you.
Borrow the adherence playbook
Supplement brands learned that format and fun drive follow-through. Fitness brands can apply the same lesson by wrapping workouts in social competition that members look forward to. That is how an enjoyable experience becomes a durable habit, and a durable habit becomes retention.
On our roadmap, not live yet, winnings could convert into credit or perks at your business. See how it works at cadoo.games/brands or reach the team at Tim@cadoo.io.
Frequently asked questions
Why does making fitness fun improve adherence?
People repeat experiences they enjoy and abandon ones that feel like a chore. This issue shows supplement brands winning on enjoyable formats that drive daily use. Cadoo applies the same principle to workouts, wrapping them in social competition and stakes so members look forward to showing up.
How does Cadoo make a workout more engaging?
Cadoo lets members stake money with friends on a shared fitness goal, adding friendly competition and real accountability. Finishing a challenge feels like a win, and members can share a skinned video of the effort, so the experience is fun to do and fun to post.
How does Cadoo verify that workouts actually happened?
The camera counts reps only for supported movements, and steps and distance come from Apple Health or Google Health Connect. That keeps competition fair and gives operators real engagement data rather than a front-desk check-in.
Can members redeem their Cadoo winnings for perks?
Redeeming winnings for credit or perks at a partner business is on our roadmap and not live yet. Today, Cadoo drives adherence, retention, and shareable branded content that members create for your fitness brand.
