Issue No. 366 of Fitt Insider closed out a monumental year with a striking data point: fitness has moved from luxury add-on to standard utility. A Peloton report in the issue found fitness centers now rank as the top residential amenity — ahead of laundry and parking.
But access is not the same as usage. A gym in the building, or an app in the pocket, only pays off when members actually use it. Turning available into active is precisely the problem Cadoo solves.
Fitness is now non-negotiable infrastructure
The issue quantifies how central fitness has become:
- 71% of renters factor fitness access into housing decisions, and more than half would pay up to $63 extra per month for it, per the Peloton report the issue cites.
- 60% of travelers value fitness amenities as much as or more than other hotel perks, per the same report.
- Hybrid fitness is getting scientific — HYROX launched a sports science council, per Fitt Insider's News & Notes.
The issue's punchline: as wellness real estate scales, fitness becomes a standard utility. The catch is that utilities only create value when they're used.
Operators are already fighting for utilization
The issue shows the industry expanding fast — and one telling signal on the retention front:
- Club Pilates keeps scaling as Aligned Fitness acquired 13 more locations, per Fitt Insider.
- Former Planet Fitness CEO Chris Rondeau joined Brazil's Panobianco, while Planet Fitness keeps growing, per the issue.
- Tellingly, Australia's Recovr raised seed funding for an AI-powered member retention platform built specifically for fitness businesses, per Fitt Insider — proof operators now treat retention as the core problem.
These are industry references, not Cadoo partners — but they confirm that supply is exploding and the winners will be decided by usage, not square footage.
Cadoo turns amenity access into active engagement
Cadoo makes the fitness amenity impossible to ignore. Members bet money with friends on reaching fitness goals, so that on-site gym or connected app becomes the arena for a live, stakes-backed competition. Recurring challenges give members a reason to use the amenity this week — not someday.
And it's measurable. Cadoo-verified workouts confirm the effort: the camera counts reps only. Steps and distance come from Apple Health or Google Health Connect, so operators and property managers get real utilization data instead of guessing whether the gym is a selling point or dead space.
Utilization you can prove and promote
Every finished challenge can produce a skinned, shareable video branded to your property or brand — so residents and guests market your fitness offering to their networks. Social accountability plus money on the line is what converts a nice-to-have amenity into a daily habit.
On our roadmap (not live yet), winnings could convert into credit or perks at your business, tying real usage back to the value of your amenity. See it at cadoo.games/brands or reach the team at Tim@cadoo.io.
Frequently asked questions
How does Cadoo increase usage of a fitness amenity?
Cadoo gives members a live, money-backed reason to use the gym or app this week by turning it into a recurring challenge with friends. That converts passive access — the amenity everyone pays for but few use — into active, repeated engagement.
What utilization data does Cadoo give operators and property managers?
Camera-verified reps for supported movements plus steps and distance from Apple Health or Google Health Connect. That gives you real proof of how often the amenity is actually being used, not just how often it's advertised.
Why isn't a great amenity enough on its own?
Access drives sign-ups, but usage drives retention and word of mouth. A member engaged in an ongoing, social, stakes-backed challenge keeps returning to the amenity, which is what protects the premium people pay for it.
Can members redeem winnings at my business?
Redeeming winnings for credit or perks at a partner brand is on our roadmap and not live yet. Today, Cadoo's value is higher amenity utilization and shareable branded content members create for you.
