Why Fitness Brands Are Launching Games on Cadoo
Traditional fitness marketing is broken. Social media ads get scrolled past. Influencer partnerships generate impressions but not engagement. And email campaigns about "getting fit this year" land in spam folders.
Cadoo offers something different: a fitness challenge platform where your brand sponsors a game that customers actually play, day after day, for weeks at a time.
When someone joins a Cadoo game branded with your company's name, they interact with your brand every single day of the challenge. That's not an impression — that's a relationship.
How Brand-Sponsored Fitness Games Work
- Choose the exercise: Pushups, squats, situps, running, walking, swimming, biking — or a combination
- Set the structure: Daily goal (e.g., 30 pushups), schedule (e.g., 30 out of 40 days), difficulty level
- Fund the prize pool: Winners who complete the challenge split the prize pool. Free-to-join games with brand-funded prizes drive maximum participation
- Cadoo handles everything: User onboarding, exercise verification (AI-powered), leaderboards, payouts, and results reporting
Verified Engagement, Not Vanity Metrics
Here's what makes Cadoo different from every other fitness partnership: every rep is verified.
Cadoo's CadooVision computer vision system analyzes each workout frame-by-frame. It counts reps, scores form quality, and only credits exercises done with proper technique. When you report engagement to stakeholders, you're reporting verified data — not self-reported numbers.
What You Get in Your Brand Report
- Total verified reps completed across all participants
- Average form scores and exercise quality metrics
- Daily and weekly participation rates
- Completion rates and retention analytics
- Geographic distribution of participants
Current Brand Games on Cadoo
| Brand | Game | Exercise | Structure |
|---|---|---|---|
| Whoop | Daily Pushups | 30 pushups/day | 30 of 40 days, free entry |
| Brooks | Daily Runs | 3 miles/day | 3 of 5 days, free entry |
| Lululemon | Community Situps | 30 situps/day | 30 of 40 days, free entry |
| Barry's | Home Situps | Situps daily | 30 of 40 days, free entry |
| Speedo | Swim Days | Daily swim | 30 of 40 days, free entry |
| CrossFit | Daily Squats | 30 squats/day | 30 of 40 days, free entry |
Use Cases for Brand-Sponsored Fitness Games
Product Launches
Launching new running shoes? Sponsor a 30-day running challenge. Participants associate your product with their daily exercise habit.
Corporate Wellness
Employee wellness programs with real stakes. Teams compete in company-wide fitness games. Learn more about Cadoo for Enterprise.
Event Activations
Running the NYC Marathon? Sponsor a marathon training game. Participants train with daily pushups, squats, and runs — all branded with your company.
Customer Retention
Subscription service losing members? Launch a monthly fitness game exclusive to subscribers. Financial stakes + brand engagement = retention.
Launch Your Brand's Fitness Game
Cadoo handles the technology, verification, and payouts. You bring the brand and the prize pool. Games can be launched in as little as one week.
For partnerships: partnerships@cadoo.com
Explore the platform: cadoo.io
