Customer Engagement Is a Proof Problem
Fitness brands rarely have an attention problem — they have a proof problem. Discount codes, static ads, and honor-system challenges all ask customers to believe your brand made them fitter. Cadoo flips that. With Cadoo, your brand is in the game: you host verified fitness games, players stake money, sweat, and share skinned proof-of-work videos, and every verified rep becomes marketing that works harder than an ad. If you sell to people who should be moving — a gym, a trainer, an apparel line, an event — Cadoo turns your audience's actual workouts into engagement you can see and share. Players get paid to work out. Brands get marketing that sweats.
Workouts In. Marketing Out. — The Cadoo Flywheel
Cadoo drives engagement instead of just measuring it because of a five-turn flywheel we call Workouts in. Marketing out. Each turn feeds the next, so engagement compounds instead of decaying like a one-off promo.
- 1. Your brand. Anyone with an audience that should be moving starts here — members, followers, customers.
- 2. Branded games. Host a game under your own name, free or staked, and gate it as a private or branded Group so it's unmistakably yours. Anyone can add a prize pool.
- 3. Verified UGC. Every camera-verified workout becomes a shareable skinned video wearing your mark. CadooVision uses the phone camera and AI pose detection to count reps and score form; steps and distance come from Apple Health or Google Health Connect — device-verified, not honor-system.
- 4. Reach & proof. Players post their receipts. Your brand rides real proof-of-work instead of ads — the most credible marketing there is, made by the customer.
- 5. Sales & retention. More engagement means less churn and repeat purchase. Then the loop spins again, feeding the next wave of verified UGC.
Why Verified Beats Honor-System for Engagement
Customer engagement collapses the moment your audience suspects the numbers are fake — leaderboards nobody believes get ignored. Cadoo removes the doubt: because every workout is camera- or device-verified, standings mean something, and a win is worth sharing. That credibility is what makes the skinned proof-of-work video worth posting, and your brand's presence in it feel earned rather than sponsored.
Leagues run from Bronze to Champions, giving customers a season-long reason to keep coming back rather than one flash of attention. Beginners compete on steps; the competitive crowd goes rep-for-rep on camera. Everyone has a lane, and every lane keeps them engaged with your brand.
Frequently Asked Questions
How does Cadoo actually verify workouts?
CadooVision uses the phone camera plus AI pose detection to count reps and score form on pushups, situps, squats, pullups, and dips. Steps and distance come from Apple Health or Google Health Connect. Every workout is camera- or device-verified — never honor-system.
What makes this marketing and not just a fitness app?
Every camera-verified workout becomes a shareable skinned proof-of-work video wearing your brand's mark. When players post their receipts, your brand rides real proof-of-work instead of ads — that's the "marketing out" half of the flywheel.
Do customers have to stake money to join?
No. You can host free onboarding games or staked money games. In staked games players put money on a fitness goal — hit it and get paid, miss it and the stake goes to finishers — and anyone can add a prize pool.
Can I keep the game private to my brand?
Yes. Any game can be gated as a private or branded Group, so it runs under your name for your audience only.
Ready to turn your customers' workouts into marketing that sweats? Host a branded game and put your brand in the game — free or staked, all of it camera-verified. New to the format? Here's exactly how to host a fitness game in the Cadoo app. Players get paid to work out; your brand gets the receipts.
