Issue No. 361 of Fitt Insider mapped the rise of destination wellness — travelers now chasing transformation over pampering, with fitness woven into the trip itself. Buried in the trend is a challenge every gym, studio, and fitness app already knows too well: the moment a member leaves their routine, the habit is at risk.
Whether a member is on a run-cation or just traveling for work, the gap between sessions is where engagement leaks. That gap is exactly what Cadoo was built to close.
The travel-fitness trend the numbers confirm
The issue shows demand for active travel is no longer niche:
- Searches for "workout holidays" are up 50% overseas, per data the issue cites from Accor.
- 74% of young runners have considered a countryside run-cation, per a Strava and Airbnb collaboration referenced in the issue. Track your own routes with Strava.
- Hilton research in the issue found travelers are seeking rest, nature, and "me time," with hoteliers like Equinox Hotels orienting entire properties around fitness lifestyles.
People increasingly want to keep training when they travel. The brands that help them do it — and hold them to it — win loyalty.
Operators are chasing the on-the-go member
The issue and its News & Notes show the industry racing to serve members wherever they are:
- ClassPass teamed with Manner SoHo to serve guests unique wellness experiences in NYC, per Fitt Insider.
- Life Time is expanding its reformer Pilates format nationwide amid soaring demand, per the issue.
- EGYM released data decoding how Gen Z and millennials actually use gyms, per Fitt Insider.
These are industry references, not Cadoo partners — but the direction is clear: convenience and access matter, yet neither guarantees a member actually shows up.
Where Cadoo fits: consistency that travels
Cadoo attacks the metric that slips the moment routines break — how often members move. Members bet money with friends on reaching fitness goals, so they keep going even away from their home gym. Recurring challenges fill the stretch between visits, on the road or at home, where habits and memberships quietly die.
It's reliable, too. Cadoo-verified workouts confirm the effort: the camera counts reps only. Steps and distance come from Apple Health or Google Health Connect — perfect for a run-cation or a hotel-gym session — giving operators real engagement data instead of a swipe at the front desk.
Turning trips into shareable brand moments
Every finished challenge can produce a skinned, shareable video, so a member's sunrise run abroad becomes branded content promoting your gym or app to their friends. Social accountability plus money on the line beats willpower — especially when someone is out of their normal environment.
On our roadmap (not live yet), winnings could convert into credit or perks at your business, tying wins back to your bottom line. See how it works for brands at cadoo.games/brands or reach the team at Tim@cadoo.io.
Frequently asked questions
How does Cadoo keep members consistent when they travel?
Members join recurring challenges and stake money with friends on hitting their goals, so there's a live reason to keep moving even away from their usual gym. Steps and distance sync from Apple Health or Google Health Connect, so a run-cation or hotel workout still counts toward the challenge.
What activities can members do while traveling?
Camera-verified rep challenges work anywhere they can prop a phone, and step or distance goals pull from Apple Health or Google Health Connect. That flexibility keeps a challenge alive whether a member is home, in a hotel gym, or on a trail.
How does this help a gym or studio, not just the traveler?
You get real engagement data on members between visits, shareable branded videos they create for you, and a social hook that makes membership harder to abandon during the travel season when churn usually spikes.
Can members redeem winnings at my business?
Redeeming winnings for credit or perks at a partner brand is on our roadmap and not live yet. Today, Cadoo's value is consistent engagement between visits and shareable content members make for you.
