Issue No. 316 of Fitt Insider closed the year with a behind-the-scenes look at what the team is building and a rundown of where capital actually went in 2024. Two signals stood out for anyone building in fitness: money is chasing outcomes, and exercise itself keeps proving to be the most powerful intervention there is. The missing piece between the two is engagement — which is precisely where Cadoo lives.
Where the money went
Per Fitt Insider's roundup of 2024's top rounds, smart-ring maker Oura added $200M at a $5.2B valuation, fitness-technology company EGYM hit unicorn status, and apparel maker Vuori closed an $825M secondary. On the sport side, TOCA Football scored $100M for tech-enabled soccer clinics and eatertainment venues, and LOVB landed $100M to grow women's volleyball.
The through-line, per the issue: founders "delivering value x outcomes will be flush with cash." These are industry references, not Cadoo partners.
Exercise is the outcome — engagement is the blocker
The same issue cited research quantifying the payoff of movement: the most active adults over 40 can expect years of additional life expectancy. As Fitt Insider put it, selling fitness hasn't reversed sedentary lifestyles — the message that lands may be longevity. Either way, the science is settled and the behavior isn't. People know they should move; they don't.
Cadoo attacks the behavior gap directly. Members bet money with friends on reaching fitness goals, converting good intentions into a committed, social, winnable challenge. Social accountability — friends and money on the line — is what turns "I should" into "I did."
Fundable engagement, verified and shareable
Investors and operators want proof, not promises. Cadoo-verified workouts deliver it: the camera counts reps only. Steps and distance sync from Apple Health or Google Health Connect. Every finished challenge produces a branded, shareable clip, so engagement compounds into reach.
On our roadmap — not live yet — winnings could convert into credit or perks at your brand. See how staked, social games drive engagement at cadoo.games/brands, or email Tim@cadoo.io.
Frequently asked questions
What did 2024's fitness funding say about the industry?
Per Fitt Insider, capital chased companies delivering measurable outcomes. Engagement is the input to those outcomes, and Cadoo's staked, social games are built to drive consistent activity that brands can actually measure.
If exercise works so well, why don't people do it?
Knowing the benefits doesn't produce the behavior. Cadoo adds friends, money, and a deadline on top of the intent, converting it into consistent action — the step research says most people skip.
How does Cadoo make engagement measurable?
The camera counts reps only for supported movements, and steps and distance come from Apple Health or Google Health Connect. Brands get verified engagement data plus a branded clip from every finished game.
Can Cadoo winnings be redeemed at my brand?
Redeeming winnings for credit or perks at a brand is on our roadmap and not live yet. Today Cadoo delivers engagement, retention, and shareable branded content members distribute themselves.
