Issue No. 315 of Fitt Insider was the year-end review, and its recap of 2024 read like a scouting report for what the industry rewards. Glucose went mainstream, longevity ate everything, and employers perked up — but one theme cut across all of them: community kept people coming back. That's the thread Cadoo pulls on.
What 2024 actually rewarded
Per Fitt Insider's recap, "Community Remains King" — run crews, racquet clubs, and group workouts offered an escape from screens, while brands leaned on partnerships and IRL activations to build bonds. The B2B wellness aggregators Wellhub and EGYM scaled through mega-rounds and acquisitions, per the issue, as employers linked productivity to health. And HYROX crossed 5,000 affiliate gyms while launching training centers — a competition format that is, at heart, a communal one.
On the activewear side, the issue noted On, Brooks, and HOKA taking running share from Nike as indie brands turned races into their runway. These are industry references, not Cadoo partners.
Community is a mechanic, not a mood
"Community" is easy to put on a website and hard to operate. Cadoo makes it a repeatable mechanic. Members bet money with friends on reaching fitness goals, so belonging comes with skin in the game. Recurring challenges give a group a reason to check in between sessions, and the social accountability — friends plus money on the line — is what actually changes behavior.
For an aggregator, a corporate program, or a single studio, that's the difference between a members list and an engaged community.
Turning community into measurable growth
The 2024 winners could prove engagement, not just claim it. Cadoo-verified workouts do the same: the camera counts reps only. Steps and distance come from Apple Health or Google Health Connect. Every finished challenge yields a branded, shareable clip, so a brand's community markets it outward.
On our roadmap — not live yet — winnings could convert into credit or perks at your brand. Bring staked, social games to your community at cadoo.games/brands, or reach Tim@cadoo.io.
Frequently asked questions
Why was community the winning fitness trend of 2024?
Fitt Insider's year-end review found run crews, clubs, and group workouts kept people engaged and off screens. Community drove retention, and Cadoo turns that into a repeatable mechanic with staked, social challenges.
How does Cadoo operationalize community for a fitness brand?
Members bet money with friends on their goals, so belonging comes with real stakes. Recurring games give the group a reason to return between sessions, converting a passive members list into an active, accountable community.
How does Cadoo measure engagement?
The camera counts reps only for supported movements, and steps and distance sync from Apple Health or Google Health Connect. Brands get verified engagement data plus a branded clip from every finished challenge.
Does Cadoo work for corporate wellness and multi-club operators?
Yes. Engagement is the whole point of corporate wellness, and staked, social games keep employees or members consistent across locations, filling the gap between sessions where retention is won or lost.
