Issue No. 407 of Fitt Insider dug into how the grocery game is changing, and the loyalty math jumps out: a McKinsey analysis cited in the issue found loyalty-program members already spend 4.3x more than non-members, and most grocers believe those programs will drive performance. Retailers are racing to turn engagement into an LTV play.
Fitness has the same opportunity, arguably a bigger one. The issue also showed fitness becoming America's new third place. Cadoo is how a brand converts that engagement into loyalty you own.
Engagement is the new loyalty currency
The issue tracked the shift from one-off promos to ongoing engagement:
- Kroger and Sprouts added Instacart's AI Cart Assistant for personalized planning, per Fitt Insider, as grocers move beyond generic coupons.
- Study data in the issue found only 30 percent of US adults socialize daily, while 57 percent join a gym for connection — fitness filling a social void.
- Virgin Active relaunched a location as a social wellness club, per Fitt Insider, leaning into community as the product.
These are industry references, not Cadoo partners. Whether it's grocery loyalty or the gym as third place, the winners turn repeat engagement into a durable relationship.
Cadoo makes engagement a game members return to
Coupons buy a visit; games build a habit. Cadoo lets members bet money with friends on reaching fitness goals, so a brand gets recurring, social engagement instead of one-off discount chasers. The presented-sponsor thesis in this issue — that progress drives retention — is exactly what a staked challenge delivers week after week.
It's measurable too, which is what makes loyalty programs work. The camera counts reps only. Steps and distance come from Apple Health or Google Health Connect, giving brands real engagement data rather than punch-card guesses.
Loyalty you own, not rent
As the issue notes, brands are shifting from setting mass defaults to serving individual tastes. Cadoo helps by making each member's engagement personal, social, and recurring, which reduces churn and deepens the relationship without another price promotion. Friends and money on the line keep people coming back on their own.
Here's where loyalty gets interesting: on our roadmap, and not live yet, winnings could convert into credit or perks at your brand — a fitness loyalty currency members earn by showing up. Today, Cadoo already delivers engagement, retention, and branded shareable clips. See cadoo.games/brands or reach Tim@cadoo.io.
Frequently asked questions
Why are loyalty programs such a big deal in this issue?
Per the McKinsey analysis cited in Issue No. 407, grocery loyalty members already spend 4.3x more than non-members, and most grocers expect programs to boost performance. Engagement, not one-off promos, is becoming the real driver of lifetime value.
How does Cadoo build loyalty for a fitness brand?
Cadoo turns engagement into a recurring game. Members bet money with friends on goals, so they return week after week for social challenges rather than one-time discounts, deepening the relationship a brand owns.
Does Cadoo give brands real engagement data?
Yes. The camera counts reps for supported movements, and steps and distance sync from Apple Health or Google Health Connect. That produces measurable engagement data instead of self-reported check-ins, which is what makes a loyalty strategy work.
Can Cadoo winnings become loyalty credit at my brand?
That is on our roadmap and not live yet. The vision is a fitness loyalty currency members earn by showing up, redeemable for credit or perks. Today, Cadoo already delivers engagement, retention, and branded shareable content.
