Cadoo campaign

Life Extender

A plank ladder for people who used to be fit and want to stay strong for decades. Hold longer as you climb.

The ladder

Start where it feels easy. Finish a level, then move up.

No entry feeStarter Cadoo Life Extender · Starter Plank 20s plank/day · 3 of 5 days Up to $5 Cadoo store credit Play now No entry feeNewbie Cadoo Life Extender · Newbie Plank 30s plank/day · 3 of 5 days Up to $10 Cadoo store credit Play now No entry feeLevel Up Cadoo Life Extender · Level Up Plank 45s plank/day · 4 of 5 days Up to $20 Cadoo store credit Play now No entry feeElite Cadoo Life Extender · Elite Plank 60s plank/day · 4 of 5 days Up to $35 Cadoo store credit Play now No entry feeMaster Cadoo Life Extender · Master Plank 90s plank/day · 5 of 5 days Up to $50 Cadoo store credit Play now

Rules and reward

Level	Goal	Reward
Starter	20s plank/day · 3 of 5 days	Up to $5 Cadoo store credit
Newbie	30s plank/day · 3 of 5 days	Up to $10 Cadoo store credit
Level Up	45s plank/day · 4 of 5 days	Up to $20 Cadoo store credit
Elite	60s plank/day · 4 of 5 days	Up to $35 Cadoo store credit
Master	90s plank/day · 5 of 5 days	Up to $50 Cadoo store credit

Who it’s for: Formerly fit adults, through podcasts, X, and newsletters.
Reward: Cadoo store credit per winner, every round (varies by level).
How we reach players: Podcasts, X, Newsletter

What credit buys All campaigns

Example Workout Clips and Winner Cards appear here after the first round finishes. Credit is not cash.