Cadoo × Athletech
Private, renewing fitness games built for the brands shaping the fitness industry. Play. Earn. Share branded proof.
Same shelf, different front door: each game is tuned to the brand’s essence — the right activity, daily or total requirements, and a prize pool sized to one max payout. Learn more on our brand pages; go deeper on the brand’s own site from there.
Arcade games and copy are Cadoo originals, informed by Athletech News coverage of the fitness industry. Not affiliated with or endorsed by the named brands. Athletech News
Arcade games cost nothing to enter. Tap Play and join in the Cadoo app.
Reps counted on camera; steps sync from your tracker. No honor system.
In-app brand credit goes to finishers while the funded pool lasts (spends on skins; not withdrawable), plus a skinned clip your friends can join from.
One private arcade series per brand, self-renewing between rounds. Tap Play to join in the app. Tap Learn more for shareable examples, sponsor benefits, and the full brand story.
The club as a destination — train, recover, stay all day.
Free
Every clip from this game wears the Life Time badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Many studio brands, one membership habit.
Free
Every clip from this game wears the Xponential Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Functional training, 45 minutes, team energy.
Free
Every clip from this game wears the F45 Training badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Serious training, zero attitude.
Free
Every clip from this game wears the Crunch Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
A high-performance standard, held daily.
Free
Every clip from this game wears the Equinox badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Unlock human performance.”WHOOP
Strain, recover, repeat — performance you can prove.
Free
Every clip from this game wears the WHOOP badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Beat yesterday.”Garmin
Metrics that move with you — endurance as a lifestyle OS.
Free
Every clip from this game wears the Garmin badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Just Do It.”Nike
Sport culture that starts with showing up.
Free
Every clip from this game wears the Nike badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Sleep is the new fitness.”Oura (positioning)
Readiness first — sleep and recovery as the product.
Free
Every clip from this game wears the Oura badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Together we go far.”Peloton
Community energy — classes that feel like a room full of people.
Free
Every clip from this game wears the Peloton badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Judgement Free Zone.”Planet Fitness
Judgement Free — fitness that starts where you are.
Free
Every clip from this game wears the Planet Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Be a visionary.”Gymshark
Creator-born training culture — lift, film, belong.
Free
Every clip from this game wears the Gymshark badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Ohio born, American made. We are Rogue.”Rogue Fitness
Equipment and standards for people who take strength seriously.
Free
Every clip from this game wears the Rogue badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Dream on.”On
Swiss-engineered running — clouds underfoot, community on the road.
Free
Every clip from this game wears the On badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Sleep. Perform. Repeat.”Eight Sleep (positioning)
The bed as recovery hardware — sleep that performs.
Free
Every clip from this game wears the Eight Sleep badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“The Best Workout in the World.”Barry's
Red room intensity — treadmill + floor, no hiding.
Free
Every clip from this game wears the Barry's badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“The World Series of Fitness Racing.”HYROX
Fitness racing for every body - train like race day is coming, because it is.
Free
Every clip from this game wears the HYROX badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Pilates is for every BODY”Club Pilates
Reformer Pilates made approachable — the method, modernized.
Free
Every clip from this game wears the Club Pilates badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Lift. Tone. Burn.”Pure Barre
Small movements, full-body burn — the barre standard.
Free
Every clip from this game wears the Pure Barre badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
![[solidcore]](https://storage.googleapis.com/cadoo-7b0b5.appspot.com/skins/solidcore/logo.png){kind=logo}
“STRONGER FOR IT.”[solidcore]
Slow, heavy, to failure — strength training on a reformer.
Free
Every clip from this game wears the [solidcore] badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Embrace your Inner Athlete”BODYBAR Pilates
Small-group Reformer Pilates for the athlete in every body.
Free
Every clip from this game wears the BODYBAR Pilates badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Results Your Way”24 Hour Fitness
The California big-box original — full service, always open.
Free
Every clip from this game wears the 24 Hour Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
The world's largest gym franchise — one key, six thousand doors.
Free
Every clip from this game wears the Anytime Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Stronger Starts Here”Gold's Gym
The Mecca of bodybuilding — sixty years of serious iron.
Free
Every clip from this game wears the Gold's Gym badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Europe's value giant, now open in New York and New Jersey.
Free
Every clip from this game wears the PureGym badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Train Different”UFC GYM
Fight-camp conditioning, opened up to everybody.
Free
Every clip from this game wears the UFC GYM badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Jiu-Jitsu for Everyone”Gracie Barra
The largest jiu-jitsu network on earth, one curriculum deep.
Free
Every clip from this game wears the Gracie Barra badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
One taekwondo system, one ranked ladder, nine hundred schools.
Free
Every clip from this game wears the ATA Martial Arts badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
One hybrid striking-and-grappling system, taught up the coast.
Free
Every clip from this game wears the Tiger Schulmann's badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Gold's Gym signed a 15-unit franchise development agreement with Roknipour Investment Group covering Los Angeles and Orange County. It extends the brand's return to the region where it first opened.
Read at Athletech News ↗HYROX and HFA are pairing the fitness industry's flagship US trade show with a HYROX race in Las Vegas. The HFA Show 2027 runs March 10 to 12, and HYROX Las Vegas follows from March 12 to 14.
Read at Athletech News ↗An Athletech Insights column argues that operators should separate members who are actually leaving from members whose card simply failed. Treating both the same way loses people who never meant to quit.
Read at Athletech News ↗Industry leaders told Athletech that New York City's post-pandemic fitness rebound is still building. Gyms, studios, run clubs and races are all growing, with the Strong New York festival as one sign of it.
Read at Athletech News ↗Peloton introduced three new treadmills and a set of AI-powered running features. It is one of the largest product moves since Peter Stern became CEO, and it arrives in the middle of an endurance sports boom.
Read at Athletech News ↗Club Pilates is expanding its popular '80s-themed event into a full Decades Week. Athletech notes that more gyms are using throwback music, fashion and movement to lift engagement.
Read at Athletech News ↗Brands keep the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
You fund it. Cadoo runs the games. You send your people one link.
You get a UGC engine: skinned workout clips and completion cards players share — marketing that moves because someone actually did the work. See full examples on each brand page.
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
Every category feels a different version of the same problem: the customer stops moving, and the brand stops being part of her week. Here is what a branded game does about it — pick the shelf you live on.
The band measures everything and moves no one. Data-rich, action-poor — and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.
Readiness, strain and sleep stop being charts and start being the reason she trains today — inside a game wearing your name.
Pushups, squatups, situps, dipups and pullups are counted on camera. Steps sync straight from the device. Nothing runs on the honor system.
A member playing your weekly game has a live reason to keep paying past month three — the renewal defends itself.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.
Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Games built around showing up turn a purchase into a habit — and a habit into a renewal.
Camera-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
You own registration day and race day, and almost nothing in the sixteen weeks between — the exact window where the did-not-start is decided and where sponsor value is invisible.
Training blocks become verified games under your name, so the months before the start line belong to the event.
A shared scoreboard and branded receipts turn a mailing list into a cohort — and cohorts show up on race day.
One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
In-app brand credit spends on skins today. In-store and online redemption stay not yet active until we set up a Cadoo Brand account and certify checkout. Activate your Brand account →