The Pilates Arcade

Brand games

One private arcade series per brand, self-renewing between rounds. Tap Play to join in the app. Tap Learn more for shareable examples, sponsor benefits, and the full brand story.

Run one of these?

What pilates studios get

Pilates studios keep the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.

• Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
• Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
• Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
• Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.

How brands cut churn, grow, and avoid brand decay

Why brands sponsor Cadoo games

You get a UGC engine: skinned workout clips and completion cards players share — marketing that moves because someone actually did the work. See full examples on each brand page.

Fitness games, by category

Every category feels a different version of the same problem: the customer stops moving, and the brand stops being part of her week. Here is what a branded game does about it — pick the shelf you live on.

Wearables & Recovery

Fitness Games for Wearables & Recovery

The band measures everything and moves no one. Data-rich, action-poor — and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.

Turn the metric into a game

Readiness, strain and sleep stop being charts and start being the reason she trains today — inside a game wearing your name.

Verify what the wrist cannot see

Pushups, squatups, situps, dipups and pullups are counted on camera. Steps sync straight from the device. Nothing runs on the honor system.

Give the subscription a job

A member playing your weekly game has a live reason to keep paying past month three — the renewal defends itself.

Launch your own fitness game Sponsor a game How it works for brands

Reps are verified on camera; steps sync from the player’s device. Privacy · Terms

Studios & Gyms

Fitness Games for Studios & Gyms

You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.

Stay her coach between visits

Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.

Free to join, earned not bought

A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.

The reward walks her back in

What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.

Launch your own fitness game Sponsor a game How it works for brands

Reps are verified on camera; steps sync from the player’s device. Privacy · Terms

Apparel & Footwear

Fitness Games for Apparel & Footwear

Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.

Your kit is the outfit in the clip

Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.

Proof-of-work UGC, not ad spend

Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.

Make them earn the drop

Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.

Launch your own fitness game Sponsor a game How it works for brands

Reps are verified on camera; steps sync from the player’s device. Privacy · Terms

Equipment & Connected Fitness

Fitness Games for Equipment & Connected Fitness

The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.

Streaks that need the machine

Games built around showing up turn a purchase into a habit — and a habit into a renewal.

The relationship travels

Camera-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.

Owners become the demo reel

Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.

Launch your own fitness game Sponsor a game How it works for brands

Reps are verified on camera; steps sync from the player’s device. Privacy · Terms

Races & Events

Fitness Games for Races & Events

You own registration day and race day, and almost nothing in the sixteen weeks between — the exact window where the did-not-start is decided and where sponsor value is invisible.

Make the build-up a season

Training blocks become verified games under your name, so the months before the start line belong to the event.

Registrants train together

A shared scoreboard and branded receipts turn a mailing list into a cohort — and cohorts show up on race day.

Year-round presence, repeat entries

One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.

Launch your own fitness game Sponsor a game How it works for brands

Reps are verified on camera; steps sync from the player’s device. Privacy · Terms

In-app brand credit spends on skins today. In-store and online redemption stay not yet active until we set up a Cadoo Brand account and certify checkout. Activate your Brand account →