Gyms, studios, wearables, races and GLP-1 — the stories worth knowing, summarized in a few lines.
Every summary is written by Cadoo and links to the original reporting. Read the full story at the source.
Oura launched its Nasdaq listing in September aiming to raise up to $2.2 billion, one of the most watched wellness IPOs of the year. On September 29 it postponed the offering, pointing to uncertainty in the IPO market rather than a lack of demand.
Why it matters: Investors are still deciding whether a wearable subscription is a health business or a gadget. Daily habits are what make the case.
Summary by Cadoo.
Gold's Gym signed a 15-unit franchise development agreement with Roknipour Investment Group covering Los Angeles and Orange County. It extends the brand's return to the region where it first opened.
Summary by Cadoo.
Salomon has agreed a five-year partnership with IRONMAN, pushing further into endurance sport. Fitt Insider reports the brand is expected to pass $2.5 billion in revenue in 2026 as its lifestyle line grows alongside its performance roots.
Why it matters: Triathletes train for months before race day. The brands around them want to be part of every one of those sessions.
Summary by Cadoo.
A Pvolve survey of 1,000 women aged 40 and over found that 60% do not strength train in a typical week, even though most say it matters for long-term health. Only about a third of women on GLP-1 medications said they were warned about muscle loss beforehand.
Why it matters: Strength work is the part of a GLP-1 plan that is easiest to skip, and the part that helps protect lean muscle.
Summary by Cadoo.
HYROX and HFA are pairing the fitness industry's flagship US trade show with a HYROX race in Las Vegas. The HFA Show 2027 runs March 10 to 12, and HYROX Las Vegas follows from March 12 to 14.
Why it matters: Fitness racing is now headline programming for gym operators, not a side event.
Summary by Cadoo.
An Athletech Insights column argues that operators should separate members who are actually leaving from members whose card simply failed. Treating both the same way loses people who never meant to quit.
Why it matters: Retention starts with knowing who is still engaged. Members who show up every week are the ones worth saving first.
Summary by Cadoo.
Industry leaders told Athletech that New York City's post-pandemic fitness rebound is still building. Gyms, studios, run clubs and races are all growing, with the Strong New York festival as one sign of it.
Summary by Cadoo.
Peloton introduced three new treadmills and a set of AI-powered running features. It is one of the largest product moves since Peter Stern became CEO, and it arrives in the middle of an endurance sports boom.
Why it matters: Runners train on a calendar, which makes showing up consistently the whole game.
Summary by Cadoo.
HFA data shows global fitness operators grew revenue 10.7% in 2025 despite rising costs, with the US market reaching $22.4 billion. Revenue rose faster than membership, which grew 6.9%.
Why it matters: When revenue outpaces new members, keeping each member longer is where the growth comes from.
Summary by Cadoo.
BODYBAR Pilates and Hone Health are partnering to offer members biomarker testing and physician-guided care. The program is launching in more than 40 BODYBAR studios across seven states.
Summary by Cadoo.
Club Pilates is expanding its popular '80s-themed event into a full Decades Week. Athletech notes that more gyms are using throwback music, fashion and movement to lift engagement.
Summary by Cadoo.
Headlines and summaries are Cadoo’s own. Cadoo is not affiliated with, or endorsed by, the publications or companies mentioned.
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