Dogfood Arcade / Cadoo Step Up
Cadoo campaign
Cadoo Step Up
A steady steps ladder for people building a daily walking habit. No weight-loss or medical claims: just steps you can prove.
The ladder
Start where it feels easy. Finish a level, then move up.
No entry feeStarter
Cadoo Step Up · Starter
Up to $10 Cadoo store credit
Next round opens soon
No entry feeNewbie
Cadoo Step Up · Newbie
Up to $10 Cadoo store credit
Next round opens soon
No entry feeLevel Up
Cadoo Step Up · Level Up
Up to $10 Cadoo store credit
Next round opens soon
No entry feeElite
Cadoo Step Up · Elite
Up to $10 Cadoo store credit
Next round opens soon
No entry feeMaster
Cadoo Step Up · Master
Up to $10 Cadoo store credit
Next round opens soon
Rules and reward
| Level | Goal | Reward |
|---|---|---|
| Starter | 3,000 steps/day · 3 of 5 days | Up to $10 Cadoo store credit |
| Newbie | 5,000 steps/day · 3 of 5 days | Up to $10 Cadoo store credit |
| Level Up | 7,000 steps/day · 4 of 5 days | Up to $10 Cadoo store credit |
| Elite | 9,000 steps/day · 4 of 5 days | Up to $10 Cadoo store credit |
| Master | 11,000 steps/day · 5 of 5 days | Up to $10 Cadoo store credit |
Who it’s for: People building a walking habit, through newsletters and clinics.
Reward: $10 Cadoo store credit per winner, every round.
How we reach players: Newsletter, In-store QR
Example Workout Clips and Winner Cards appear here after the first round finishes. Credit is not cash.