Your brand, in the game
Brands host verified fitness games. Players stake money, sweat, and share skinned proof-of-work videos.
Every verified rep becomes brand marketing — more sales, less churn, more retention.
Every fitness brand already knows this
Four problems that quietly eat the P&L.
Clients drift after the intro pack — you never lost their hearts, just their calendars.
The back door swings open every month — each exit resets the acquisition bill.
Ad budget replaces clients you already won — the worst ROI in the P&L.
Fitness becomes fashion — the brand lives in the outfit and the merch drop, not the workout.
Everything below exists to flip all four.
Workouts in. Marketing out.
One loop, five turns — and it compounds every week.
Your brand
Gyms, trainers, teams, communities, events — anyone with an audience that should be moving.
Branded games
Host verified fitness games under your name — free onboarding games or staked money games.
Verified UGC
Every camera-verified workout becomes a skinned workout clip wearing your mark.
Reach & proof
Players post their receipts. Your brand rides real proof-of-work, not ads.
Sales & retention
More engagement, less churn, more repeat purchase — and the loop spins again.
Players get paid to work out. Brands get marketing that sweats.
One client. One game. Every number flips.
She loves the brand. Life keeps winning — until the game.
She's yours — until she isn't
She tried you, loved you, it's worth it to her. And she's lapsed twice anyway: work, kids, travel, vacations. You never lost her heart — you lost her calendar.
She plays to earn
Front-desk QR: your branded game. Free to join — 12 verified workouts this month earns her your reward. No purchase, no points card: she earns it in sweat, and every rep is proof.
The camera keeps her honest
Living-room squats on Tuesday, hotel-floor pushups on day 11 — counted on camera, wearing your badge. Steps sync from her tracker. The discipline travels, and it happens under your name.
The group chat becomes a scoreboard
Her branded clip hits the group chat and her Instagram story with a one-tap invite. Two friends join from her story. Then they invite theirs.
She earns it — and the reward walks her back in
She finishes and earns your credit — sweat, converted. She books her next visit and brings her friend from the game, whose first-ever visit happens at her side, credit in hand.
The lapse window is covered: she trains under your name between visits, verified on camera.
The back door closes: earned credit and a live streak give her a reason to stay every week.
Retention becomes acquisition: her invites and clips recruit for you, funded by rewards a fraction of the ad budget.
Your skin is worn in the work itself — every verified rep is the look and the workout, fused in one shareable.
Same four problems. Opposite direction.
The verification engine behind it
Season 2 is live — this is the machine under the hood.
Camera-verified workouts
Pushups, situps, squats, pullups and dipups counted and form-scored on-device and on-server. Only reps done right get credited. How form scoring works
Steps from your device
Step games sync straight from Apple Health and Google Fit — no extra hardware. How steps work
Skinned clips
Camera-verified workouts become workout clips with rep counts on screen, styled with a skin — yours, if you're a brand. How skins work
Leagues, Bronze to Champions
Every verified rep and step earns League Points. Weekly promotion and relegation; leagues unlock money games and hosting. How leagues work
Real money games
Stake to enter, split the pot when you finish. Deposits, winnings and cashouts run on our own wallet rails. How the wallet works
Brand-gated Groups
Your games can be public to everyone — or gated to your community, your gym, your team. You control the room.
Verified doesn't mean surveilled
Your community's workout footage is handled with rules a brand can put its name next to.
Encrypted, always
Workout video is encrypted in transit and at rest on Google Cloud, and is never visible to other players.
Raw video is temporary
Raw recordings auto-delete within 30 days of upload. The highlight clip is the keepsake — the footage is not an archive.
Private until shared
Clips and cards are visible only to the player until they choose to share them. Sharing is the player's call, every time.
Never sold, never ads
Workout video and the movement data behind it are not used for advertising and are not sold. Read the privacy policy
Get fit, inspire friends, get paid
Stake money with friends on reaching your fitness goals. Cadoo-verified workouts make it reliable. Skinned workout clips and cards make it fun.
Which brand are you?
Clients, fans, registrants, members — the flywheel is the same, the relationship isn't. Pick your model.
Visit businesses
She's a client; the gap is between visits. Your game covers the lapse window, and her earned credit is a class at your front desk — often with a friend from the game in tow.
Indie gyms · Gym chains · Studios · Yoga · Pilates · Martial arts · CrossFit · Boxing · Climbing
Coaches & trainers
She's a 1:1 client; the gap is between sessions. Homework becomes camera-verified receipts, and her earned credit is her next session with you.
Product brands
She's a fan; the gap is between purchases — and the drift risk is fitness becoming fashion. Your game keeps the brand in the workout itself, and her earned credit spends at your checkout.
Apparel · Shoes · Supplements
Wearables & trackers
She's a device owner — and your device is brilliant at the run and the sleep, but blind to the floor: the pushups, squats and planks it can't see. Cadoo's camera verifies exactly the work the wrist can't — under your brand — so your name is on her strength session too, and loyalty covers her whole fitness life, not just the tracked half.
Connection compounds it: wear-time goes up (steps only count with the device on), the score gets stakes (leagues make her data social instead of lonely), and subscriptions stick — a device that pays her in credit is a subscription she doesn't cancel.
Events & racing
She's a registrant; the gap is signup to race day. Training games keep the whole field moving, and she arrives trained — with friends she recruited into the game.
Events · Marathons · Triathlons · Walkathons · Run clubs
Teams & communities
She's a member; the gap is engagement decay. Team games turn participation into a scoreboard everyone can see.
Same loop in every model — what changes is who she is to you, the gap the game fills, and the till where her credit lands.
Your game, your name
Launch a branded fitness game — pick the activity, the goal, the entry, and who's allowed in.
Your skin on every share
Players' verified workout videos carry your skin — proof-of-work content your audience actually posts.
Free or staked
Run free onboarding games to activate an audience, or staked games where finishers split the pot.
Running a company or a team?
Corporate wellness and team competition live on their own page. Cadoo for teams & partners →
Start on the web
Create and pay for a game in the browser; your players join in the app. Step-by-step guide →
Quick answers
How do fitness brands use Cadoo?
Host branded fitness games — free onboarding games to activate an audience, or staked games where finishers split the pot. Every camera-verified workout becomes a skinned workout clip wearing your mark.
Do I need an app or integration to host?
No. Create and pay for a game in the browser in minutes; your players join in the Cadoo app.
Can I keep a game private to my community?
Yes — brand-gated Groups restrict your games to your gym, community, or event audience.
What happens to workout videos?
Verification uploads are encrypted in transit and at rest, never visible to other players, and automatically deleted within 30 days. Highlight workout clips stay visible to the player only unless they choose to share. Full detail in our Privacy Policy.
Put your brand in the game
Host a verified fitness game this week — or join one and get paid for showing up.