“Sleep. Perform. Repeat.”Eight Sleep (positioning)
Eight Sleep builds the Pod — temperature-controlled sleep hardware for athletes and operators who treat recovery like training.
Why a Cadoo fitness game
Light daily situps keep the “perform” half honest after the Pod did its job — private, renewing, skinned. (Steps shareables are unskinned today.)
On our roadmap: redeem winnings toward Eight Sleep goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Eight Sleep unless a partnership is announced.
Why Eight Sleep is on this shelf
The industry case for a Eight Sleep game, from the trade press.
Hit a $1.5B valuation while pursuing medical-device status en route to full-body diagnostics.
Raised $100M for AI medical tech from HSG, Valor, and Founders Fund.
Took an investment from F1 driver Charles Leclerc.
Pursuing FDA approval for sleep apnea detection while developing full-body scanning capabilities.
Partnered with the Abu Dhabi Department of Health to study how smart bed technology could manage sleep apnea.
Using predictive AI to adapt the bedroom environment as sleep care moves closed-loop.
Named official sleep and recovery partner of the Dallas Cowboys.
Reporting: Fitt Insider
What Eight Sleep gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Eight Sleep shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Eight Sleep AM Recovery
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🔥 Situps
Get in the game
Download Cadoo to join Eight Sleep games. Eight Sleep store credit goes to finishers while the funded pool lasts.
Download CadooFitness Games for Wearables & Recovery
The band measures everything and moves no one. Data-rich, action-poor — and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.
Turn the metric into a game
Readiness, strain and sleep stop being charts and start being the reason she trains today — inside a game wearing your name.
Verify what the wrist cannot see
Pushups, squatups, situps, dipups and pullups are counted on camera. Steps sync straight from the device. Nothing runs on the honor system.
Give the subscription a job
A member playing your weekly game has a live reason to keep paying past month three — the renewal defends itself.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
What Eight Sleep gets
Eight Sleep keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.