“The World Series of Fitness Racing.”HYROX
HYROX turned the gym into a sport: 8km of running plus 8 functional stations, same format worldwide, from first-timers to world championships. Its ecosystem of affiliated clubs, equipment, and events is mainstreaming hybrid training.
Why a Cadoo fitness game
A daily verified squat-volume game is race prep with receipts: engine work between events, streaks that mirror training blocks, and every clip carrying the badge of the race everyone is training for.
On our roadmap: redeem winnings toward HYROX goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by HYROX unless a partnership is announced.
Why HYROX is on this shelf
The industry case for a HYROX game, from the trade press.
L Catterton is reportedly eyeing a stake as HYROX projects $220M+ in 2026 revenue across clubs, equipment, apparel, and partnerships with PUMA and Centr.
Eclipsed 5,000 affiliated training clubs and launched its own performance centers.
Orangetheory became an official HYROX affiliate partner; Gold's Gym added HYROX training centers via RSG Group (issue 387).
Expects 2M global participants across 2026/27, up from 650K in 2025, and is adopting a 10-day festival format.
Became the format Nike Hybrid was built for, alongside PUMA’s HYROX deal and adidas’ ATHX co-sign.
An L Catterton-led group including the co-founders and WndrCo took a majority stake from Infront. Bloomberg had pegged a potential deal at about $700M. 1.4M participants and 100+ events in the 2025/26 season.
Reporting: Fitt Insider
HYROX in Athletech News
Recent coverage from the fitness industry's operator desk.
Athletech reported fitness racing chasing an Olympic dream as HYROX’s popularity soars.
Life Time’s CEO set out a plan to take on HYROX with a spectator competition.
Sold to an L Catterton-led group in a deal that includes the brand’s co-founders.
Partnered with HFA to pair The HFA Show 2027 trade show with HYROX Las Vegas in March.
Reporting: Athletech News
In the news
HYROX heads to the HFA Show in Las Vegas
HYROX and HFA are pairing the fitness industry's flagship US trade show with a HYROX race in Las Vegas. The HFA Show 2027 runs March 10 to 12, and HYROX Las Vegas follows from March 12 to 14.
Read at Athletech News ↗What HYROX gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
HYROX shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
HYROX Engine Builder
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🦵 Squatups
Get in the game
Download Cadoo to join HYROX games. HYROX store credit goes to finishers while the funded pool lasts.
Download CadooFitness Games for Races & Events
You own registration day and race day, and almost nothing in the sixteen weeks between — the exact window where the did-not-start is decided and where sponsor value is invisible.
Make the build-up a season
Training blocks become verified games under your name, so the months before the start line belong to the event.
Registrants train together
A shared scoreboard and branded receipts turn a mailing list into a cohort — and cohorts show up on race day.
Year-round presence, repeat entries
One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
What HYROX gets
HYROX keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.