“Just Do It.”Nike
Nike is the global sport brand that turned a three-word line into a movement — athlete roots, community stages, and products that chase cultural relevance.
Why a Cadoo fitness game
Squats are the simplest “just do it” proof on camera. Recurring private games give Nike-coded shareables without waiting on a stadium campaign.
On our roadmap: redeem winnings toward Nike goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Nike unless a partnership is announced.
Why Nike is on this shelf
The industry case for a Nike game, from the trade press.
Replaced its CEO with 32-year veteran Elliott Hill after ceding running share to On, Brooks, and HOKA.
Launched the After Dark Tour - a women's nighttime race series across six global cities with a Nike Run Club training plan.
Project Amplify: a powered, carbon-plated sneaker with enough battery for a 10K, launching 2028.
Recalibrating around athletes, local communities and culture after LeBron James challenged the brand to reconnect with younger generations.
Debuted recovery slides with Hyperice that use heat and vibration to reset athletes.
Unveiled Nike Hybrid, a two-shoe system for HYROX-style training, after shuttering its boutique studios and standing up an Elite Training Division.
Partnered with Foot Locker and Crenshaw community leaders on a retail and rec center hybrid in Los Angeles.
Fell out of the S&P 100 after shedding $200B in market cap; the same issue noted a Crenshaw rec center and Jordan Brand strength equipment.
Reporting: Fitt Insider
Nike in Athletech News
Recent coverage from the fitness industry's operator desk.
The Yard Gym reported its Nike Training partnership exceeding all expectations.
Jordan Brand launched gym equipment as Nike continued its fitness push.
Reporting: Athletech News
What Nike gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Nike shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Nike Just Show Up
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🦵 Squatups
Get in the game
Download Cadoo to join Nike games. Nike store credit goes to finishers while the funded pool lasts.
Download CadooFitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
What Nike gets
Nike keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.