“Ohio born, American made. We are Rogue.”Rogue Fitness
Rogue is the strength-equipment standard — barbells, rigs, and a brand that speaks fluent garage-gym and Games floor.
Why a Cadoo fitness game
Pullups are the Rogue-honest test. Verified reps + skinned shareables put serious strength on a loop without a meet calendar.
On our roadmap: redeem winnings toward Rogue goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Rogue unless a partnership is announced.
Why Rogue is on this shelf
The industry case for a Rogue game, from the trade press.
Rogue-supported XENOM - a $15M-backed 'decathlon of fitness' - is scaling competition formats alongside adidas-backed ATHX.
Launched a rowing erg, expanding from strength into cardio metal.
Rogue Echo Bikes anchor Rumble co-founder Noah Neiman's new boxing-fitness concept.
Reporting: Fitt Insider
What Rogue gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Rogue shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Rogue Standards
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🧗 Pullups
Get in the game
Download Cadoo to join Rogue games. Rogue store credit goes to finishers while the funded pool lasts.
Download CadooFitness Games for Equipment & Connected Fitness
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Streaks that need the machine
Games built around showing up turn a purchase into a habit — and a habit into a renewal.
The relationship travels
Camera-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Owners become the demo reel
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
What Rogue gets
Rogue keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.