2XU Fitness Games on Cadoo
2XU is an athletic apparel and footwear brand. On Cadoo, 2XU can turn workouts into marketing: host verified fitness games under the 2XU name, dress every CadooVision-verified workout in a custom 2XU skin, and let players commit money, sweat, and share proof-of-work videos. Every verified rep becomes 2XU marketing: more engagement with the people who wear it, less churn, more repeat.
Workouts In. Marketing Out. The 2XU Flywheel
Cadoo drives engagement instead of just measuring it, through a five-turn flywheel:
- Your brand. 2XU brings the audience that already likes to move.
- Branded games. Host verified fitness games under the 2XU name: free onboarding games or money games.
- Verified UGC. Every CadooVision-verified workout becomes a shareable skinned video wearing the 2XU mark.
- Reach & proof. Players post their receipts: 2XU rides real proof-of-work, not ads.
- Sales & retention. More engagement, less churn, more repeat, and the loop spins again.
What a 2XU Game Looks Like
A 2XU game is a Cadoo challenge with 2XU behind it. Pick the activity and goal, run it free to drive sign-ups or add a prize pool to raise the bar, and skin the whole experience in 2XU colors. Players hit their goal and get paid; miss it and their entry goes to the finishers. Reps are verified by CadooVision's AI camera check and steps and distance by Apple Health or Google Health Connect, so the results are real, and so is the marketing.
2XU Gear, In The Game
Every 2XU customer is already someone who trains. A 2XU game turns those workouts into branded content and repeat engagement, and rewards the community that reps in 2XU.
Frequently Asked Questions
What is a 2XU game on Cadoo?
It is a CadooVision-verified fitness game hosted under the 2XU name, with optional custom 2XU skins and prize pools. Players commit to a goal, earn rewards for finishing, and share skinned proof-of-work videos.
Does 2XU have games on Cadoo yet?
This is the home for 2XU games and skins on Cadoo. As branded 2XU games go live, they will appear here.
How do players win money?
Players commit money to a fitness goal, and CadooVision verifies the work. Hit the goal and you get paid from the pot; miss it and your entry goes to the players who finished.
How can 2XU host a game?
Any brand can host a game or add a prize pool. See how to host a fitness game, or put your brand in the game.
2XU games and skins are coming to Cadoo. Follow 2XU at 2xu.com. For the 2XU team: host branded games on Cadoo and turn every workout into marketing that sweats.
