For investors

Fitness brands, events, and corporate wellness fund the base.

They pay for the games. The games bring consumers. Consumers host, play on teams, and pay the fees. That growth brings the next brand, the next event, and the next program.

  1. Fitness brands
  2. Events
  3. Corporate wellness
  4. Consumers
  5. Hosting
  6. Teams
  7. Fees
  8. The next buyer
Enterprise

The base is three buyers.

A fitness brand, an event, or a corporate wellness program funds a private game. The entry fee is $0. The prize is that buyer’s own store credit. People join free. Brand spend only counts when the workout is real.

  1. 01

    Fitness brands

    The brand funds the offer. The player has to train to earn it. Winner cards put the brand on the workout the player shares. The credit brings that customer back to the brand.

  2. 02

    Events

    Enterprise includes the event. A walkathon, a race weekend, or a studio uses the game so people train for it. The event calendar is not on yet. An event game is store credit for training Cadoo verifies, not a race entry. A walkathon can be a daily steps game.

  3. 03

    Corporate wellness

    A company funds the same campaign for its people. The prize is store credit. The workout still has to be real.

Call it Sweat Groupon in one respect: a coupon pays whoever clips it; this pays only when the workout is real.

  1. 1

    The buyer pays

    Marketing spend goes into the campaign.

  2. 2

    The game goes up

    One private game for that buyer’s credit.

  3. 3

    People join

    Including people already in that store, that event, or that company.

  4. 4

    They train

    The workout counts when Cadoo counts the reps and the form is real.

  5. 5

    Winner cards

    The player shares a card with that buyer on it.

    Redemption is not live yet

The work is steps, pushups, dipups, squatups, situps, plank, or pullups. Reps are counted on camera, and form is part of whether the rep counts. Pullups are front or back. The other lifts are from the side, and a wrong angle is crushed so it does not count as a full rep. Steps come from Apple Health or Google Health Connect.

The buyer pays the pool, plus the fee.

The buyer funds a pool of its own store credit and pays that pool divided by 0.9, rounded. Cadoo keeps 10% of the charge.

$10,000Credit pool
$11,111.11Buyer pays
$1,111.11Cadoo keeps

Retain. Grow. Avoid churn and brand decay.

The same campaign also fits influencers, professionals, GLP-1 drug makers, and a big, small, or medium business.

The base brings the people in. Those people are the consumers.

Consumer

Consumers drive hosting and teams.

A consumer hosts a game, or sets a team game between two sides. Both sides train with the people they support. The two sides can fund the game or raise the pool.

Hosting

Premium lets a player host before Silver I. Reaching Silver I still unlocks hosting without a subscription. Premium also lets a player add cash before Bronze I.

  1. Brand

    Favorite brand against another brand.

    Each side shows up for the brand it already likes. That team game is how a fan base recruits the next person.

  2. Fan base

    One fan base against another.

    The competition is the campaign. Everyone on both sides is training.

  3. College

    College team against college team.

    A campus can play the same team game, for the people they support.

Consumer fees

What Cadoo keeps

The 10% above is what the base pays. Hosting and teams add the consumer fees.

On friend games, people put up a commitment deposit. A separate 25% applies when that deposit is forfeited. That fee is not part of the brand pool above.

  • PremiumA subscription, at the price the app store charges. Hosting and deposits open earlier.
  • 3.5% + $2The fee when a player deposits cash.
  • 10% + $2The fee when a player withdraws cash.
  • The next buyerMore hosts and more teams bring the next fitness brand, the next event, and the next corporate wellness program. That buyer pays the pool again.
What is real today

Skins inside Cadoo are on. Checkout and the event calendar are not.

On now

A player spends that brand’s credit on that brand’s skins inside Cadoo. Another brand’s credit cannot buy them. Cash from a friend game is a different balance, and it is not converted into brand credit.

Not on yet

A code at the brand’s own checkout, in the store or online, is not live. Until then the credit does not leave Cadoo. The event calendar is not on yet.

Bridge round

Two ways in.

One puts money into Cadoo. The other is a personal note. They are not the same instrument.

Path A

The company SAFE.

A post-money SAFE in Cadoo Inc., through the AngelList RUV. The round is Seed+. The size is $500,000. The cap is $15,000,000. The discount is 0%. The money goes to the company. Founder money already in the company is on this same SAFE. That dollar total is not on this page.

Path B

A note from Tim, personally.

A secured convertible note from Timothy Z. Parsa, not from the company. The money goes to him. Cadoo issues no new shares. Nobody else is diluted. The shares come out of his own holding.

  • It converts at the price implied by the June 2021 seed, $8,000,000 post-money. The price per share is fixed when the note is signed, from the cap table. It is not printed here.
  • Interest is 5% simple. The year is 365 days, and the count is the actual days. Interest converts with the principal.
  • The term is 24 months.
  • The holder may convert at any time. Conversion is also automatic at a priced round of $1,000,000 or more, immediately before a sale or IPO, and at maturity. At a sale, an IPO, or maturity, the holder may take cash instead.
  • Tim may repay on 10 days' notice. During those 10 days the holder may convert instead.
  • The collateral is his own shares, equal to the shares the principal converts into.

One address. tim@cadoo.io.

Get fit. Inspire friends. Get paid.

One address.

tim@cadoo.io